The announcement was made shortly after the company’s General Manager (GM) in China Wu Zhengzhe (吳正喆) and Vice General Manager Wang Bingbing (王兵兵) resigned. Everlight noted brand management is a long battle that the company has no intent on giving up. In terms of the company’s distribution strategy, the new GM Li Jiannan made the following promises:

 

Everlight will pay all subsidies approved before the end of June 2014. Any pending subsidy applications should be applied prior end of July, and will be paid after approval.

The company will continue to implement retailer recruitment, showcases, and sample subsidy plans announced in 2014.

The company will continue to issue subsidies to specialty stores.

Implementation of automotive subsidies announced during new product release in Spring 2014 will continue.

Sales promotion of tubes and ceiling lamps launched in June will continue to be rolled out.

Everlight will invest in media ads.

The company will be launching commercialized high Cost/Performance LED T8 tubes and bulbs by the end of September 2014.

There will be no further personnel changes among oversea officials.

Li and Everlight Director Su Huixian will be posted at Zhongshan Factory in Guangdong to be closer to operations.

The new Everlight GM will uphold the company’s policies of meeting with retailers to gain better understanding of market conditions.